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Dec 09, 2010 · This article considers the impact of relationship marketing in the casino gaming industry. It illustrates how 'customer lifetime value' (LTV)--the estimated profitability of a customer over the course of his or her entire relationship with a company--can be uniquely and successfully applied to improve casino profitability. Findings indicate that increasing customer retention rates for prime How habit and satisfaction affects player retention for online … This study tests the effects of past behavior (habit) on customer satisfaction in the prediction of actual behavior (retention). The study used an online gambling experiment accessible 24/7 to test the drivers of behavioral retention. It found that habit, not customer satisfaction, had a strong effect on a range of responses tied to retention. Casino Journal | Global B2B source for the gambling industry Casino Journal, a global B2B source for all land-based & Internet gaming sectors; plus Slot Manager, a vertical serving the entire slot machine industry.
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Improving Customer Retention with Churn Analytics. Customer Churn Analytics : a short Explanation. Customer churn - or attrition - measures the number of clients who discontinue a service (cellphone plan, bank account, SaaS application...) or stop buying products (retail, e-commerce...) in a...
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